even more in time and pro fi ts. BASIC RULES FOR HOME STAGING Th e most important aspect of staging your home lies in removing all distractions that may prevent the home shopper from imagining themselves living in each space of your house . Th ese basic concepts are involved in a well-staged-for-sale home. “Sparkling,” “pristine,” and “just like new” should describe the condition of your house. It shouldn’t be 10 years since the outsides of the secon d-fl oor windows were washed. Floors must look brand new. Th is is o ft en achievable (and only feasible) by employing a cleaning crew’s services. It’s even considered a good investment to have your cleaning team in weekly to inspect and freshen while your home is for sale. Your windows, chimneys, shutters, and other areas should be professionally cleaned outside and inside the home. Fix or replace broken or worn-out items. A cracked tile or a dripping faucet will send a wrong impression to prospective buyers—that the home has been neglected. Replacing or getting these small item s fix ed before putting your house on the market is critical to your sale. Make use of the “50 percent rule.” Get rid of clutter in your house by half—at least! Since we tend to love our st uff , this might be the mos t diffi cult rule of all. Our st uff r e fl ects our hobbies, memories, and values. Unfortunately, clutter doesn’t sell a home; in fact, it hinders the sale. Clutter also makes a home seem disorganized and smaller. DEPERSONALIZE Get rid of objects that re fl ect your own life. For instance, religious and political items may turn o ff g roups of potential buyers,
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