fl ock to these websites t o fin d new listing s. Th e agent can also place your home on their own dedicated website and their social media outlets. In the average month, Zillow alone captures 69 percent of tra ffi c to real estate websites. When you choose an agent to sell your home, make sure they o ff er the maximum targeted exposure to potential buyers through the online marketplace. Check to see if they are current with all techniques for online marketing and can provide advanced technical services to sell your home: • Custom property website • Digita l fl oor plans • Video tours/drone images • 3-D Video Tours • Electronic documents • Mobile App • Social media exposure • Virtual open house Selling a home quickly and for more money takes work. Ensure the home is properly staged and ready to sell. Take advantage of every tool to achieve results. Work with a real estate agent who not only knows the value of good photography but who can also provide an aggressive Internet marketing campaign to bring ready buyers to your listing. BETTER MARKETING Selling your home for more requires the same marketing sophistication and strategies that professional ad agencies use to sell Nike shoes, Apple products, or any other universally agreed- upon “well-marketed” product . Th e two most valuable tools for fin ding the right buyers for your home are an aggressive online marketing plan and strategic pricing. We have examined the importance of pricing. Let’s turn to how
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