real estate is technology-driven in today’s era and how yo u fin d buyers. According to recent NAR surveys, 36 percent of home buyer s fir st found the home they ultimately purchased on the Internet. Real estate agents were consulted at the same rate as the Internet, but they were not th e fir st stop for buyers. A mere 2 percent found homes in the local newspaper. Fully 90 percent of home shoppers use the Internet to search for properties using syndicated realty websites. However, even though your home can be seen from anywhere, don’t rely on passive exposure alone. INBOUND MARKETING According to Trust Media, “Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” About 90 percent of home buyers begin their house search on the Internet. To be e ff ective, you must gain exposure online. You won’t have the channel for that exposure; however, a good real estate agent will. Th e main job of your agent’s website is to capture leads, which come from tra ffi c. How do you get tra ffi c to a website? It’s simple: blogging. Your real estate agent should be making blog posts regularly to bring in an audience. Be aware, however, that buyers are your browser s fir st, and they will onl y fin d your website if it’s set up to be found.
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