By setting up their blog to serve as a “mini landing page” for your listing, your agent is halfway there. If you can get people interested in reading your posts, they’ll see your postings, and boom! Your reader becomes your lead. You can’t just post one entry and let it rot on the vine . Th is must be something your agent updates regularly (optimally, twice a week) with news articles, facts, information that educates readers on equity and homes, and tip s. Th is also provides material to share on social media so that your agent becomes an active contributor with unique blog content. Your listing’s landing page contains important lead capture elements, such as a header bar, “ask-a-question,” calls-to-action, social shares, drop-down menus, ways to schedule a call, or even one-touch dialing. Agents can do giveaways, such as a free valuation or buyer’s guide (like this boo k!). Th e lead capture is designed to capture the most leads possible. Smart agents will feature your home on websites directed at buyer s. Th e websites’ search functions should be able to easily fi lter results by using criteria such as schools, neighborhoods, and local attractions because buyers are not only looking at houses, they are looking for places tha t fi t their needs and lifestyles. Th e dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment . Th is is an excellent way t o fin d interested buyers. When a buyer is deciding where to live, you want your home included in the search results as o ft en as possible. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-aged children, even though the house itself might meet their other criteria. A bachelor might not be
81
Powered by FlippingBook