HOW I SELL HOMES FOR TOP DOLLAR WHEN OTHERS FAILED

TO ALL THINGS THERE IS A TIME AND SEASON

More often than not, the best seasons to put a house on the market are spring and fall. Keep this is in mind as you prepare your home for sale. If timing allows, aim for your next hot season to begin the marketing process. For instance, if you decide in June that you want to sell, plan to put your home on the market in the fall. Use the intervening months for the necessary preparations.

A LITTLE NUDGE

It isn’t uncommon to get to a place where you’re desperate to get this selling business over with, and yet, there are no takers. Give your prospective buyers a little nudge. Make them feel as if they’re getting the deal of a lifetime! Everyone loves a bargain. There are several ways you could use this psychological tendency to your advantage. • Offer an allowance for decorating, new appliances, or even landscaping. Look at the flaws of your home, and instead of trying to correct them with more improvements, correct them with money. Buyers love being able to pick out all their own, new stuff. • Consider paying for a home warranty. They aren’t typically astronomically expensive, usually just a few hundred bucks, and they give a new homeowner the peace of mind to buy your used home. • Think about paying the closing costs. While this might seem a little unfair, if you can sell your house quickly, you’ll benefit tremendously. Remember, the longer your

104

Powered by