Aram Zoraian - SELLING SECRETS YOU CAN'T AFFORD TO MISS

Homes that do not sell for extended periods of time are usually priced too high or are too pricey for the neighborhood. Strategic pricing will always be the top reason homes sell successfully.

Here is a list of other common reasons that homes do not sell:

• The home is too cluttered or dirty. A dirty home or piles and stacks of stuff discourage home buyers. • The home interior is dated. Old, outdated styles, trimming or flooring deter sales, and so do any upgrades necessary to freshen up the decor. • The homeowner is not flexible with showings and misses out on potential opportunities. Plan ahead to ensure kids, pets, and you are ready to show at any time. • The home is located in an abandoned development or non desirable location. The housing crash of 2008 left many houses empty in many neighborhoods. • The real estate agent or seller did not provide a sufficiently aggressive marketing plan and had a lack of exposure. • The real estate agent did not perform the Comparative Market Analysis correctly and failed to provide strategic pricing for the home, or a Seller simply did not price the home correctly from the beginning if they are selling it on their own. • The real estate agent or seller did not have enough knowledge, skill, or strategy when it came to negotiations or the home selling process in knowing how to actively prospect for buyers, as opposed to taking a more passive approach where they sat and waited for buyers to call them.

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