Life in the Glass House Get ready: when your home hits the market, you're living in a fishbowl. Every phone call, every ding of a text, could be someone asking to see it— now . Dishes? Gone. Counters? Clear. Pets and kids? Invisible. You’re not just selling a house. You’re selling a dream. That dream does not include dog hair on the couch or Legos on the floor. • Show-ready means show-ready. At 10 a.m., 2 p.m., or dinnertime. • Buyers don’t want to be reminded this is your home. They want to imagine it’s theirs . The “Looky-Loos” and the Buyer Goldmine Here’s the truth most agents won’t tell you: 80% of people walking through your house? Not buying . They’re curious. They’re nosy. They’re out for fun on a Sunday. And that’s fine—but you’re not here to entertain. You’re here to find the one . The buyer who walks in and gets chills . The one who can’t leave without writing an offer. That’s why strategy matters more than traffic. This isn’t about hosting an open house buffet. It’s about targeted marketing, powerful presentation, and smart pricing. The Bottom Line Selling your home isn’t just about sticking a sign in the yard. It’s about understanding the numbers, knowing your market, and controlling the narrative from day one. When you do that, the right buyer doesn’t just show up—they fight to make your house theirs.
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