Cam and Kate lived on a quiet country road. No pavement. No traffic. Just big skies, towering oaks, and wide open space. When it was time to sell, they weren’t sure how to compete with other homes nearby—some with koi ponds, patios, even newer finishes.
But their buyers didn’t want any of that.
What they wanted? Privacy. Peace. A feeling of home tucked away from the world. That 1.8-acre lot surrounded by pasture and trees beat out the koi pond every time. That was their 20%. That’s what sold the house.
Why Location Still Wins—When It’s Unique
Let’s get something straight: location is still king, but only when it adds something special . Not every buyer wants a unit facing the parking lot. But the one with wooded views? That’s the one that gets attention. One seller cashed out big simply because their townhouse was the only one that shared a grassy open space with no direct neighbors. Another backed up to a lake with a fountain. No fancy reno needed—just smart marketing of a unique feature.
Your Mission: Find the 20% Th e 20% That Sells the Story
Your job isn’t to list everything your house has. Your job is to lead with what makes it impossible to ignore. That’s what gets you more showings, better offers, and fewer tire-kickers. Don’t pitch your storage room. Pitch the sunset view from the patio.
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