view from a hilltop window, he was done. Full asking price. No hesitation. He didn’t care that the kitchen needed work or the flooring was outdated. That view sold him. That one singular feature outweighed everything else.
Close: Own Your 20% or Stay Average
Let’s be real—no buyer is falling in love with your home because of the water heater age or square footage alone. They’re falling for the thing that hits them emotionally. That one thing that makes them say, “We need to put in an offer— now. ”
That’s your 20%. That’s your leverage. That’s how you win.
So stop trying to sell everything to everyone. You’ll burn out and still get beat by the seller who dialed in on one unforgettable feature and marketed it like a pro. Your mission now? Find your 20%. Polish it. Promote it. Put it front and center. Because that’s what separates listings that sit from homes that sell —fast and for top dollar. Let the amateurs spread themselves thin. You? You’re playing smart, sharp, and strategic.
Let’s keep going.
12
Powered by FlippingBook