CHAPTER 5 Stage to Seduce: Stop Decorating and Start Selling
Let’s be real: buyers don’t walk into your home hoping to be impressed — they walk in looking for a reason to walk out. Your job is to leave them speechless before they even make it to the kitchen.
That’s what staging is...... It’s not fluff...... It’s not extra.
It’s strategy. It’s psychology. And it works.
Staging is about one thing: making buyers fall for your house before logic kicks in. It’s seduction through space, light, and subtle storytelling.
Why Most Sellers Screw This Up
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