CHAPTER 7 Declutter. Depersonalize. Dominat . Depersonalize. Dominate. Let’s get one thing straight: buyers aren’t here to admire your life. They’re here to see if they can picture theirs . If your walls are covered in family photos, your bookshelves loaded with collectibles, and your bathroom counter stacked like a CVS checkout—you’re not selling a house. You’re selling a distraction.
Staging isn't just cleaning. It’s unbranding your life.
You’re turning your home into a blank canvas—clean, crisp, and buyer-friendly.
DEPERSONALIZE
Strip It Down to Sell It Big That means: *No family photos *No trophies, diplomas, or quirky “you” stuff *No beer can collection, porcelain clowns, or that “funny” mug you love
Buyers need to walk in and see themselves living here .
Right now, all they see is you living in their future house.
Time to pack it up, store it away, and make space for the sale.
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