CHAPTER 8 Show Up. Stand Out. Sell Fast.
Let’s cut to the chase: your home isn’t going to sell itself—and in today’s market, “good enough” doesn’t cut it. You’ve staged it like a pro, cleaned it like a clean freak, and decluttered like Marie Kondo on caffeine. Now it’s time to make the world want it. This chapter is about how to position your home like a top-shelf product in a sea of meh. Because if it doesn’t stand out, it’s just another scrolling casualty on Zillow. Marketing Isn’t Optional. It’s the Whole Game. Selling your home isn’t about throwing a sign in the yard and crossing your fingers. It’s about strategic exposure, powerful visuals, and killer timing. Your goal? Get the right eyes on your property, generate buzz, and create demand. Because where there’s demand, there’s leverage—and leverage gets you top dollar. There’s No “Right Time.” The Right Time is When You're Ready. Forget the myth that homes only sell in spring or summer. People relocate for jobs, schools, family—you name it—every single day. Your timing doesn’t need to be seasonal. It needs to 34
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