be strategic.
And here’s the truth: your home is one-of-a-kind. There’s not another just like it. Even the cookie-cutter house down the block isn’t your exact vibe, layout, or upgrades. The key is to market that uniqueness. Pricing Like a Pro (Not a Sentimental Seller) Let’s get real: your memories aren’t on the appraisal. Sentiment doesn’t raise your home’s market value. Buyers don’t care that you hosted Thanksgiving here for 20 years—they’re wondering if their dog’s crate will fit by the door. Here’s how to price with your head, not your heart: • Forget the “upgrade math.” Dropped $25K on the kitchen? Great. Just don’t expect buyers to give it back dollar-for-dollar. • Understand perceived vs. actual value. You love your backyard jungle. A buyer sees yard work. • Study the comps. A good agent will run a Comparative Market Analysis (CMA) s (CMA)—your home’s cheat sheet to realistic pricing. Pro tip: Overpriced homes sit. And the longer they sit, the more buyers smell blood in the water. Price right, right out of the gate. The 3 Pricing Traps (and How to Dodge Them) 1. The "Let's Leave Room to Negotiate" Trap Set it too high hoping to “meet in the middle”? You’ll miss the buyer altogether. 2. The "Just Right" Approach Stick to the middle of the pack and get average results. Safe. Predictable. Yawn. 3. The "Underprice for Buzz" Strategy Could spark a bidding war. Could backfire. Risky if not handled by a savvy agent. 35
Powered by FlippingBook