CHAPTER 9 “Sabotage: How Sellers Blo w Sellers Blow Their w Their Own Deals” If you've made it this far, congrats—you're dangerously close to outsmarting most home sellers. But don’t get cocky. This is where many blow it. Pricing a home isn’t a vibe check—it’s strategy. Here are the most common mistakes that wreck good sales and drain thousands from your bottom line.
PRICING BLUNDERS THAT BLEED PROFIT
1. Gut Pricing vs Data-Driven Pricing Your neighbor priced high, so you should too? Nope. That neighbor may have a pool full of cracks and a deathtrap deck. Don’t guess. Don’t hope. Pull a Comparative Market Analysis (CMA) with your agent and price smart. Overpriced homes don’t sell—they rot. Then you drop the price, look desperate, and invite low-ballers. 2. Choosing the Agent Who Promises the Moon If an agent tells you your house is worth way more than everyone else is saying, ask yourself why. A good agent doesn’t inflate your ego—they arm you with reality, data, and a killer marketing plan. Interview smart, and don’t get seduced by fairy tales. 3. Pricing with Your Heart Your memories don’t add monetary value. The buyer doesn’t care you raised your kids here or hand-laid every tile in the kitchen. Price like a CEO, not a nostalgic homeowner. 4. The Day-One Highball 38
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