lowball. Instead of leveraging demand, they shut it down and mispriced it into obscurity. DEATH BY COMPARABLES Meet Tim and Sue. They listed their home at $345,000, right in the sweet spot. But the market shifted fast.
• Comp A: $368K → Expired • Comp B: $349K → $339K • Comp C: $345K → $335K • New Listings: $325K, $319K...
Now Tim and Sue's house was the worst deal on the block. No bites, no offers, no chance. They didn’t pivot fast enough, and the market punished them. LESSON: YOU CAN LOSE MONEY IN REAL ESTATE These aren’t scare tactics—they’re reality checks. Sellers like you lose money every day by pricing blind, listening to bad advice, or simply not knowing what their property is worth. Don’t be one of them. REAL-WORLD FAILS Moving in Before Closing: One seller discovered the buyers had already started moving into their home—before closing. Utilities? Already switched. Legally, this was a disaster waiting to happen. Fake Proof of Funds: A couple flashed what looked like a legit brokerage letter. It wasn’t. They disappeared after inspection day. Lesson? Always verify. Meth House Surprise: One woman bought a charming rural home. Two years later, she learned it had been a meth lab. Cost to detox? $16,000. Your Agent Shouldn't Be Your Opponent: A couple sold for $228,000 under pressure from their own agent. The buyer asked for $6,000 in closing costs. Years later, homes in the same neighborhood were going for $700,000.
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