CHAPTER 11 Swipe Right for Buyers
You’ve nailed the pricing. Your house is staged like a cover model.
Now what?
It’s time to find the right buyer—and no, slapping your home online and hoping someone bites won’t cut it. In today’s tech-savvy world, exposure is everything, but targeted exposure? That’s the real moneymaker.
THE POWER DUO: PRICE + MARKETING
The fastest way to attract the right buyer? A strategic price tag paired with a killer marketing plan. According to the National Association of REALTORS®, 95% of buyers use online tools to house-hunt, and 87% end up buying through an agent. Translation: Your home needs to be everywhere buyers are—and look damn good while doing it. DON’T JUST LIST—TARGET Buyers aren’t looking for houses. They’re looking for lifestyles . Your agent should ensure your listing hits all the right platforms—Zillow, Realtor.com, social media, and niche websites that filter for things like school districts, neighborhoods, or even walkability. A family of five isn’t moving into a retirement village. A bachelor 46
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