probably doesn’t want to live across from a jungle gym. Don’t waste time attracting the wrong people. Make sure your agent is getting your listing in front of buyers who are actually looking for your kind of home. BRING ON THE VIDEO Want buyers to fall in love before they even walk through the door? Give your home a YouTube tour. Not a dry, slow-mo slideshow—a real, personality-packed video tour. Highlight the vibe. Show off that sun-drenched kitchen or the epic backyard BBQ zone. Drop the link everywhere: social media, texts to interested buyers, your agent’s website, neighborhood groups. People don’t want to imagine living there—they want to feel it. SOCIAL MEDIA: YOUR SECRET WEAPON Two out of three buyers start their home search online. If your agent isn’t using Instagram reels, Facebook ads, and TikTok walkthroughs, they’re leaving money on the table. Today’s buyer scrolls before they schedule. Make sure your home stops the scroll. TECH THAT SELLS Ask your agent if they offer: • 3D floor plans • Interactive maps • Virtual staging (if your place is empty) • Video tours • Mobile-friendly listing pages The more digitally immersive your home is, the more time buyers will spend falling in love with it. FINAL WORD Finding buyers isn’t about getting a lot of eyeballs—it’s about
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