CHAPTER 12 The Art of the Stealth Sell ealth Sell
Negotiating the sale of your home isn’t a death match— it’s a game of strategy. Power,... Timing,... Silence,... and Swagger. This chapter will sharpen your edge and show you how to flip the script.
Buyers come armed with research and tactics—you better come ready to play. KNOW MORE THAN YOUR BUYERS Real estate negotiation is a pressure cooker, and the ones who keep their cool win. The two weapons you need? Motivation and skill. Buyers want the best deal. You want top dollar. But only one of you knows how to play the game like a pro. WHAT PUSHES A SELLER TO BREAK? REAK? Time on market. Divorce. Relocation. Exhaustion. Mortgage stress. These are all buttons buyers love to press. Your job? Don’t flinch. The longer your home sits, the more you’ll be tempted to bend. Don’t let it happen. Price right from the start. Be ready to walk. Remember—emotional selling is financial suicide. 50
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