Never lie—but never over-share. Be friendly, but vague. You’re not here to make friends. You’re here to make a deal. REVERSE THE HEAT Your job isn’t just to answer questions—it’s to ask them. Push back. "What’s your timeline? How long have you been looking?" Every answer you get gives you leverage. Are they relocating? Expecting a baby? Renting short-term? These are your new pressure points. They’ll ask if your price is negotiable. Respond with: "It depends—what do you have in mind?"
CONTROL THE NARRATIVE Keep your messaging clean.
“We’re looking for the right buyer.” “We’ve had good interest, just not the right offer yet.” “There’s been activity—we’ll see what comes in next.”
Keep it vague. Keep it strong. Keep it strategic.
YOUR AGENT MATTERS Make sure your agent is your ally. If the buyer’s agent tries to fish for info, your listing agent better not be the one handing over your playbook. Have a direct talk with your agent. Align on strategy. Set boundaries. Get on the same page so you stay in control. FINAL WORD Negotiating is psychological warfare—wrapped in politeness. If you stay cool, guard your motivation, and flip the pressure, you’ll walk away with more money and fewer regrets.
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