CHAPTER 14 Sweeten the Deal or Watch It Rot Selling your home isn’t just about square footage and curb appeal—it’s about strategy. And sometimes, strategy means throwing in the extras to make buyers bite. You’ve already learned how negotiation can make or break your bottom line. Now it’s time to weaponize your stuff. BARGAINING CHIPS THAT WORK Buyers love perks—especially when they’re big-ticket items. So why not use them to your advantage? Tossing in personal property like appliances or furniture can help justify a higher price or seal a deal in a slow market. Just make sure you know what you're willing to part with before you start wheeling and dealing. Here’s a hit list of buyer bait: • Major appliances: washer, dryer, fridge, stove, dishwasher • Window treatments: drapes, blinds, shutters • Built-ins: custom shelves, bookcases • Outdoor luxuries: BBQs, fire pits, patio furniture, garden décor • Sheds and tools: lawnmowers, power washers, hedge trimmers • Fun stuff: hot tubs, ping-pong tables, trampolines, pool tables • Services: prepaid taxes, a year of landscaping, maid or pool cleaning Ask yourself: What do I really need to take with me? What’s 58
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