CHAPTER 15 Don’t Go Solo, It’ll Cost You
So, you’ve made it this far—pricing ninja, staging superstar, negotiation assassin. Feeling unstoppable ? Good. But here’s the kicker: none of that matters if you botch the execution. And going it alone?
That’s the fast track to regret.
DIY Disaster Waiting to Happen Yeah, we know. You read this book. You’ve got a grip on comps, you can stage like HGTV royalty, and your negotiation game is strong. So why not skip the agent and pocket the commission?
Let’s break that down with a little dose of reality.
Imagine you read a stock trading guide and then decided to handle your retirement funds solo. Market goes wild, news breaks, your portfolio nosedives—and you’re stuck refreshing your screen in a cold sweat. Sound familiar? That’s the FSBO (For Sale By Owner) experience in a nutshell. Selling your house isn’t just listing and lounging. It’s legal strategy, pricing precision, marketing mastery, emotional control, and expert-level people skills—all rolled into one. You really want to juggle all that? During a move? What an Agent Really Brings to the Table Good agents aren’t just paper-pushers with lockbox keys.
They’re:
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