neighbors don’t have patios, or their patios are smaller. That vital feature could help you sell your home. • Location is something else that can set your property apart from others. (Not your addressed location, but rather your location compared to the surrounding homes.) • You might have a unique backyard. If you have a larger backyard than your neighbors do, use that to your advantage. A shady backyard can also help you sell your property, as can a fenced-in backyard, which will appeal to buyers with children and/or pets. • Finished basements, spacious attics, walk-in closets, kitchen islands, large garages, nearby ponds or fountains, and swimming pools are all features that can help homes stand out from the others. Look for the 20 percent difference in your own home, and find a way to market it. That’s how you’ll get results. You can’t just throw the information into your listing, though. You have to take the right approach.
POINTS TO REMEMBER:
• No matter how similar they might seem, no two houses are exactly alike. • Buyers search for, focus on, and pay more for, unique features. • Unique features could be almost anything—a big lot, great view, pool, finished basement, even a distinctive yard or patio. • Look for what makes your home unique, and then advertise that to potential buyers. This strategy will help you attract interested buyers.
21
Powered by FlippingBook