conditions and your desire to sell. • Is your real estate agent personally connected? Realtors® should be able to provide several lists of services and business recommendations, such as real estate attorneys, mortgage consultants, and more. • Is your real estate agent connected online and through social media? It’s the digital age, and if a Realtor® doesn’t have an online presence, they’re either too new to the game, or too “old school” and unwilling to keep up with technology. People search for listings online, not via newspapers. Social media (Facebook, Twitter, Instagram, YouTube, LinkedIn, personal websites) can be a powerful tool in the real estate business, helping agents expand their reach, network, visibility, reputation, and more. Don’t even consider hiring an agent without an online presence and connections. • Real estate agents must show commitment to the client. They should be reliable, responsive, communicative, attentive, and always after your best interests, not their own personal motivations. You need to be on the same page. They need to know that if you make money, they make money. It’s that simple. If an agent doesn’t show commitment to you, it’s time to move on. • Problem-solving skills are something else to look for. Your agent should be a creative problem solver who can help you with financial tasks and advice, provide a Comparative Market Analysis, and help you navigate any challenges that could arise. It’s so important that you’re satisfied with a Realtor’s® services. You are not only investing your money, but also time. Your real estate agent should be able to sell your home with the highest possible 33
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