CHAPTER 10 First Impressions: Presentation is Everything
First impressions matter; they are often lasting impressions. This is true in life and in real estate. Every step in the home-selling process, from creating a listing to preparing open houses to first impressions to buyer interest to offers to closing the deal, plays an important role. Buyers decide in the first eight or so seconds of seeing a home whether they’re interested in it or not. So consider your prospective buyers’ first impression when they first view your home. Presentation is everything!
PRESENTATION OF YOUR HOME
The presentation (condition and appearance) of your property is important to consider when you’re trying to sell your house. Let’s say you’ve hired the services of a reputable and effective Realtor® who knows the ins and outs of real estate and how to market your home effectively. Your listing and marketing plan and strategies are in good shape and your agent is keeping in top of everything. But now it’s your turn. In the previous couple of chapters, we’ve introduced the concept of making sure your home is ready for showings so you can make a good and lasting first impression. Here are a few ideas for you to help you make a first impression with your home: All cosmetic items, such as paint, landscaping, window coverings, and flooring, should be in good shape. 54
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