Jack Lees - Expired V2 Book

Strong negotiating skills are as much knowledge as art, and your real estate agent needs this particular skill set in order to sell your home faster and for great profits.

COMMON MISTAKES

These little mistakes—which buyers, sellers, and some real estate agents often make—unfortunately can lead to failed negotiations and the loss of the sale. Here’s a list of seven of the most common mistakes that can lead to a breakdown of the home-selling process when trying to close the deal.

1. OWNERS EXPECT THE SELLING PROCESS TO BE SIMPLE AND SMOOTH.

Well, it’s not. Selling a house is like a roller-coaster ride full of unexpected twists and turns. Buying and selling a house involves big figures, transactions, emotional turmoil, and a considerable amount of paperwork and details to be sorted out. Be prepared and knowledgeable about the process. Expect yourself to be challenged at every turn. Keep your cool and don’t lose your composure. The more professional you are, the higher your chances are to land a successful sale. The same goes for your real estate agents.

2. SELLERS HIRE THE WRONG AGENT.

Sellers tend to prefer an agent who quotes a high listing price or cheap commission rate to an agent with an excellent reputation and negotiation skills.

This costly mistake might lead the agent to sell the property under

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