its failures, it also earned $358 million worldwide.
How is it possible that an awful movie could kill it money-wise but an awesome movie could be almost dead on arrival? Targeted Marketing. The people who marketed The Flintstones knew their audience and sold directly to them. In contrast, promoters for The Shawshank Redemption didn’t know how to sell it (they admitted as much)—and it shows. Co-star Morgan Freeman also thinks the title was a hindrance. He’s had plenty of fans come up to him and say the name wrong. Maybe a title that’s easier to say would’ve made a difference? It just goes to show you that every detail matters in marketing! While I myself agree that The Shawshank Redemption is a great movie, when it comes to selling your home, I’m on Team Flintstone. Not only do I know why your home isn’t selling, I know how to target its marketing to catch the interest of your ideal buyer. I’ve got years of experience using many well-proven tactics to sell expired homes, and I’m sharing them here to help you finally get that offer you’ve been waiting for. Throughout the book, I’ve also included case studies of agents who’ve used the strategies I mention to sell previously hard-to- sell homes. For example, there was seller whose house had been listed for seven months with agent A. They switched to seller B, who sold a home in 81 days for 96.8% of the asking price. As you’ll see throughout the case studies, these knowledgeable agents didn’t just finally close the deal, they got the homes sold close to their original asking prices—sometimes at or even over them! So, are you ready to learn tons of helpful tips and tricks you can use to finally sell your home, quickly and for a price you’ll definitely be happy with? Let’s get started!
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