However, Excite was concerned that BackRub was too effective. How is that possible? Because people could find what they wanted so quickly, it hurt the advertising aspect of Excite’s business. Feeling a bit desperate to sell, Page and Brin reduced the price by more than half, dropping their asking price to only $750,000. This made Excite a little more, well, excited, but they just couldn’t get past the damage it could do to their ad revenue, so they ultimately walked away from the deal. Instead of trying to find another buyer, Brin and Page decided to put their search engine out into the world wide web themselves. They renamed it Google, and then they released it. As of February 2018, Google was valued at $120.9 billion. Just a tad bit better than that Excite payday would’ve been, isn’t it? That’s why it’s important to try all your other options before dropping the price, and perhaps the most important step in that process is figuring out your ideal buyer and marketing directly to them. There’s just no overstating how important targeted marketing is. Not every agent does it, but I’m an expert who has successfully used it to sell many homes that have sat on the market for ages. If you’re curious about what my strategy would be for your home in particular, please feel free to reach out at any time.
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