CHAPTER 7 The 80/20 Rule in Action
CASE STUDY #5
After six months on the market with no bites, a seller hired me because of my expertise in selling homes that have been sitting for a while. I sold his house in three weeks, and he got 98.5% of the original asking price. Let’s dive into the 80/20 rule a bit more, including looking at how it applies to homes that have been sitting on the market for a long time. To do this, I want you to think about what drew you to buy your home over the others you saw. Chances are they probably had a similar number of bedrooms and bathrooms and other must-have items. But what specific feature or features made you decide? Was it the pool in the backyard? Being on the end of a cul-de-sac? Having a great school only a block away? These are the kind of unique features that stand out to buyers, and that’s the 20% of your home you should focus on.
Some other possible features to highlight include:
• larger lot size • privacy from neighbors • patios and decks • great views • proximity to shops, restaurants, parks, etc.
• fenced-in backyard • finished basement
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