Is your answer something that’s currently featured prominently in your home’s marketing? If not, it really should be. If you’re still not sure, keep reading for some more examples that show just how important following the 80/20 rule can be.
WHEN BUYERS HONE IN ON ONE UNIQUE FEATURES
Buyers Allison and Greg have three big dogs, whom they consider their babies. The most important item on their new home wish list is a large, fenced-in lot where their dogs can hang out and run around. Over the course of a few weeks, their agent takes them to several lovely homes with larger lot sizes and suggests they put a fence in themselves. They think about it and discuss putting in a lower offer because of the cost of the fence. In the meantime, they continue on with their search. The next property their agent takes them to is similar to the others in size, location, and features. This place also has a big backyard—except this one has a fence! They decide to make an offer at full asking price on the spot, solely because this is the only place they’ve found with their one most-wanted element. All’s well that ends well, right? Technically, yes. But that last house’s listing had neglected to mention the fence. Allison, Greg, and their agent could have saved a lot of time if it had been highlighted, and the seller could have sold the house much more quickly, too!
THE 20% THAT MAKES ALL THE DIFFERENCE
Back in the mid-1990s, there was an event where several new gaming consoles were launched. Sega was up first to introduce
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