the Sega Saturn. The rep spoke at length about how the graphics would be better than everything else out there, how it was going to change the gaming industry, and more, including the sales price of $399. Next up was the rep from Sony, who was announced the PlayStation. The only thing he said was “299.” He didn’t waste his or the audience’s time listing essentially the same features as the Saturn, he just focused on the one thing that was different—and better. It worked. The PlayStation killed the Saturn in sales and, as of this writing, is currently on its fourth iteration, while the Saturn only sold for four years in the U.S. and Europe and six years in Japan. Now let’s take a look at another story of the 80/20 Rule playing out in the real estate world: Henry’s townhouse is laid out exactly like every other unit in the development. His home is in decent condition but pretty outdated, which may be why it’s been sitting on the market for a bit. Sienna’s looking to buy her first place, and she really wants something modern and completely move-in-ready. It needs to be in this particular development, which is right near both her work and her parents. She’s looked at a few available units but has been underwhelmed. As Sienna walks around Henry’s unit, she feels the same thing—until the agent takes her out the door to the back. The unit’s on the end, which means there’s a bigger and more private patio than the others she’s seen. Not only that, but she has an unobstructed view of the pond and a closer walk to the community pool than the other available units. Sienna has always loved the outdoors, especially the water, and these features catch her hook, line, and sinker! To her, they’re worth having to do a little work on the inside to turn the place into what she envisions.
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