Once again, 20% outweighs the other 80%, even though that means Sienna’s not getting what she thought was the most important thing to her—a move-in-ready home.
APPLYING THE RULE
When it comes to money, there are a lot of apps out there that help you give and get it. As of the writing of this book, Venmo’s the most popular money app for Gen Y (a.k.a. Millennials). It’s not that Venmo functions that much better than what else is out there. Instead, it’s got one fun feature the other apps don’t have: the use of emojis when sending or receiving money. Again, unique feature = key selling point! As you can see, it’s imperative to focus on the 20% of your home that make it stand out. Of course, you’ll still list all the features, because buyers want the know all the details, but emphasizing your home’s unique elements is often what brings in the motivated buyers. Now, unless you’re already really familiar with other homes in the area, this might take a bit of research on your part. It’s also a place I can help, as I am definitely familiar with features of local homes, down to the smallest details! And I know how to create a marketing push featuring the best, most distinctive aspects of your home in order to attract your ideal buyer and get it sold for a price that will make you happy.
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