price but gets a return on investment of 8-10%. That statistic alone could be enough to convince anyone, but just in case you’re not sold, Coldwell Banker Real Estate Corp. ran a survey that showed that not only do staged homes take half as much time to sell as non-staged homes, but they tend to sell over asking price by 6% or more. In addition, the Real Estate Staging Association (RESA) ran its own study in 2011. They looked at 174 homes that had been on the market unstaged. After around 156 days unsold, sellers staged their homes; after that, the homes then sold an average of 42 days after being staged—it clearly makes a difference. Overall, RESA says a staged home is usually on the market for an average of four months while an unstaged home averages six. That’s two fewer months of sellers dealing with mortgage payments, utility bills, and other expenses. Between that and the higher price staged homes often fetch, clearly this secret strategy is one to follow! In fact, it’s so important, I’ve dedicated the next two chapters to the topic, too. First you’ll learn about what the agent who sold the luxury condo found in his deep dive on staging, and then I’ll share all the details of how to make your home look its best.
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