CHAPTER 9 The Study That Proves Staging's Benefits
CASE STUDY #6
Another Realtor® had tried selling a house for six months with no results. The sellers turned to me hoping to change their luck. It worked! I sold their home in 98 days for full asking price. In the last chapter, I introduced you to the powerful secret of staging. As I mentioned then, the agent from the home that sold for $110,000 more than similar units did some in-depth research on staging. His report was published by the Institute for Real Estate Education; in it, he compared two recently sold townhomes in a neighborhood with 200 units with the exact same floor plan. One unit was sold in July, and another one five doors down was sold in August. The unit sold in August was purchased for $40,000 more than the one sold a month earlier. The two units were, obviously, in the same location. They had the same kitchen layout, and both kitchens had tile floors and the same cabinets. Both units also had carpeting in the bedrooms and hardwood floors in the living room. The only differences the researcher could find was that the home sold for $40,000 more had been staged by professionals and had better photos on the listing. That’s it!
EMOTIONAL ATTACHMENTS
The whole point of staging is to help potential buyers see themselves in the space. Once they do that, it’s much easier for them to fall in love with your home and make an offer. That’s 29
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