Carrie Thompson - HOME-SELLING SECRETS FROM A TOP AGENT

Every single townhome in the neighborhood is 3 stories with 3 bedrooms and 3 bathrooms. Every single unit has the exact same floor plan.

I looked for two sales there, and found these:

• 4438 Capital Dome Drive: sold on August 26. • 4456 Capital Dome Drive (5 doors down): sold on July 26, for 40,000 dollars less. I personally visited this neighborhood, and I am familiar with these properties. You could not find a better example of two identical properties that sold for different prices.

The details show these homes are identical in every major way:

• The lots the units sit on are identical as far as the desirableness of the location. • Both units had the same kitchen plan with the same cabinets and a tile floor. • Both units had nice hardwood floors in the living room, and carpeted bedrooms. Every important detail of these two townhomes was identical. I studied every aspect of these sales to find what made the difference.

There are reasons one home sold for $40,000 more than the other:

• Townhouse #4438 was professionally staged, giving it a more appealing appearance. • The agent selling #4438 took higher quality, more attractive photos of the home.

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