CHAPTER 14 Good Pictures Make All the Difference
CASE STUDY #11
Eleven months is a long time for a home to be on the market. The sellers didn’t feel like their agent was doing the best she could, so they turned to me for help. I sold it for 97.5% of the asking price in just four months. There’s a reason people hire professional photographers for their wedding. They want to ensure this special day—the one they’ve been looking forward to for so long and have spent so much money on—is captured in the perfect way. While selling a house may not be quite as romantic, having high-quality pictures of your home is just as important as those high-quality wedding photos. A professional knows how to capture your house in the best way possible and how to touch up the images to make them stand out. Remember, just because someone has a brand new, state-of-the- art camera doesn’t mean they can take the ideal photos to show off a property. That’d be like putting on a Cavs jersey and a pair of Nike LeBrons and expecting to play like King James. It’s not about equipment, it’s about skill. Unfortunately, not-so-savvy real estate agents often just take pictures using their phones or a digital camera, then post them without even a smidge of editing. Great photos put you ahead of the other properties out there. If you can’t afford a professional photographer, at least consider hiring someone to edit the photos—it really can make a big difference!
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