CHAPTER 23 The Many Advantages of Hiring an Agent
CASE STUDY #18
Sometimes homes sit on the market for an extraordinarily long time. That’s what happened with my clients’ home: another Realtor® had spent over a year trying to sell it without success. Within 28 days of taking over, I sold it for 100% of the asking price. Clearly, having the right real estate agent makes a big difference! Can you sell a home without using a real estate agent? Sure. That’s what those “For Sale By Owner” signs are all about. However, there are a lot of advantages to hiring a real estate agent, some of which you may not have considered.
REASON 1: AGENTS CAN GET YOU MORE MONEY FOR YOUR HOME
A lot of people try to sell homes themselves to avoid paying an agent’s commission. The problem is that statistics show agent- sold homes tend to sell for more money than owner-sold do. The average home sold by an agent goes for $230,000. The average home sold without an agent? Only $184,000. That’s a difference of $46,000! Even when you factor in the agent’s commission, the seller will often net more money with an agent’s help. I don’t want to give you just “averages” though, so let’s look at a couple specific examples of how this has played out in the real world: Brandon put his home on the market himself. He listed it for $220,000, but he didn’t have any serious buyers and only got 83
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