A neighborhood consisting of senior citizens and retired people, without a designated school bus stop close by, would not suit a family with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two- story home with a garage is what he’s looking for. By design, websites should direct buyers to homes that meet their lifestyle, thus eliminating uninterested shoppers.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube tour shows the buyer your personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website. Further, make sure that, in this Information Age, you utilize marketing vehicles beyond traditional Realtor networks. Two out of three homebuyers start their search online. The five highest-traffic websites are:
• yahoo.com • craigslist.org • zillow.com • trulia.com • homes.com
If you are unable to do proper marketing for your video, ask
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