If you’re looking for a professional-quality video but don’t have deep pockets, there is a workaround: consider hiring film students or cinematographers seeking to build their reels/ portfolios. It’s a win-win for you both, and chances are you will end up with a high-performing video at a fraction of the cost.
MAPS
Consider putting a map on the single-property website that indicates the home’s location in relation to the local neighborhood. It’s important to show the proximity of schools, county lines, hospitals, fire departments, parks, shopping, etc. Simple maps can be made via Google Maps or any other online software. This is also helpful to buyers in estimating other costs of living, such as property taxes, homeowner’s insurance, utilities, etc. Technologically savvy users will be able to create a satellite and terrain map to determine just how close the neighbors really are!
COPYWRITING
Remember, it’s not just the pictures and videos that make or break a sale on a single-property website. Up-to-date information on each listing is crucially important, as well as an appropriate, well-written marketing description of the property. Know your audience: if it’s a luxury property, use language that would appeal to prospective buyers, such as how the backyard makes for “a great place to sip a fine wine as the sun sets.” If the property is a starter home, describe the backyard as a great place to hold a pick up baseball game with the kids, grill hamburgers, and visit with neighbors. When you’re done writing the copy, PROOF, PROOF, and then PROOF your copy! Make sure your copy is grammatically correct
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