DOES HOME STAGING WORK?
According to the available information from the Real Estate Staging Association, properties that are professionally staged look more appealing and spend less time on the market by about 75%. They are most viewed by buyers as “well-maintained” and “must-see” houses, and subsequently sell at higher prices. When it comes to acquiring real estate, most prospective buyers think they can overlook empty rooms or poor décor and see only potential, but they really don't. The sole purpose of staging is to make it easy for prospective buyers to envision how they will live in the house. It gives an example of the type of comfort and life that prospective buyers can have in the house without investing it with the seller’s personality. This is the main reason that successful builders have model suites and model homes. Experienced home sellers discover that the same principles from modeling a home are also useful in the resale market, and they rely on professional home stagers to make sure that they sell at a higher price and get off the market quickly.
BUYING IS AN EMOTIONAL DECISION
When hunting for a house, home buyers start with a reasonable list of prospective properties, but the house they buy is often chosen mainly for emotional reasons. The aim of staging a project is to ensure that prospective buyers see the great possibilities owning the house will bring. The prospective buyer can walk into the home and have that “finally, I’ve gotten my dream home” feeling. Potential buyers pleased with the staging may be willing to look beyond some of their “must have” features such as a two-car garage or fireplace. The greatest motivator for someone to make an offer on your property is a connection they make with it while imagining their
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