Professional agents’ careers depend on their ethics and ability to build relationships with clients and the community they serve. Agents looking to make easy money rarely go to the effort of establishing a solid marketing plan or work at strategic pricing. Agents that offer little more than to list your home without some discussion and plan regarding strategy to assure a favorable outcome do not have your best interest in mind. There are many ways to find a good broker. Personal recommendations from friends and colleagues are often helpful. If someone outside the real estate business recommends a broker, you can be pretty sure you are on to a winner. The best brokers — the top 10% — do 80% of all the business (remember the 80/20 rule?). Avoid getting stuck with a lemon. You want someone with enthusiasm and drive — someone who will give you the adequate attention you need and guide you through the whole process with both courtesy and professionalism. Here are some traits to look for when hiring an agent. Is he or she… Current? Is the agent up-to-date with the latest housing trends so he/she can serve you effectively? Connected? Does the agent have the necessary contacts who can assist in every phase of selling your home? A network of connections includes home inspectors, quality service people, other brokers and county officials. Knowledgeable? Is the agent familiar with the current market and able to price your home strategically? Does he/she know what is unique about your neighborhood to distinguish your home from the competition? Does he/she know what to highlight in your area to attract buyers?
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