Organized? An agent must pay close attention to your specific needs, communicate well and be quick to follow leads. He or she should have a CRM (Customer Relationship Management) software solution that helps them manage leads, clients and prospects. Personable? Agents who are sincerely interested in helping you will “go the extra mile with a smile.” They must be able to sell themselves to you as well as sell your home to a buyer. Passionate? Some agents treat their job like a hobby or just a way to earn extra income. Find an agent who is passionate about real estate, loves the job and works at it full time. Tenacious? Successful agents possess a strong work ethic. They are efficient and take advantage of time-saving tools that help sell your home. Honest? Professional real estate agents build their reputation on high standards of business practices. Self-motivated? Most real estate agents are commission-only business people. Successful agents work hard because if it benefits their clients, it benefits them. Creative? Sometimes it takes creativity to properly showcase a home, develop engaging content and negotiate a sale. An agent who can quickly address any marketing need is an asset to you. Tech-savvy? Agents well versed in the latest technology for marketing homes should have a website, social media setup, user- friendly home search options and quality presentations online with high-resolution images of homes, videos and slideshows. Some real estate agencies have smartphone applications and/or have their online sites optimized for mobile communication.
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