in photographs and showings, you need to feature the elements that make your home special. Your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive features like a chef ''s kitchen with high-end appliances, a fantastic mountain view or hardwood floors made from an exotic wood species.
BUYER’S STORY
When Joe and Kathie were shopping for a new home, Joe wanted a year-round mountain view. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced, others had obstructed views. The search went on for almost a year until they found an older home that needed some improvements but had a great view. The neglected exterior and dated interior were not encouraging, but when Joe stepped out onto the third-floor balcony off the master suite, he was sold. Any shortcomings in wall color or fixtures faded away when he took in the view. He could now enjoy the sunrise from his bedroom window every morning. What 20% of the home caught the eyes of Joe and Kathie? The magnificent third-floor view of the mountains!
SELLER’S STORY
When Cam and Kate listed their home, they needed a buyer who wasn’t concerned that the house was on an unpaved road. Though the home was over 10 years old, the interior was updated with fresh, neutral wall colors and refinished hard-wood floors to look brand new. The towering trees and established yard gave the home a welcoming appeal.
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