The buyers had also looked at a home within miles of Cam and Kate’s that had towering trees as well as a koi pond and patio. This home was comparable in interior and exterior, but it was on a busy street. What 20% of the home caught the buyer’s eye and prompted him to choose Cam and Kate’s home? The buyer loved the secluded country feel of the home. The 1.8-acre property was surrounded by pastures, with grand oaks dotting the landscape.
LOCATION MATTERS
A buyer paid extra for a home because of its location in the neighborhood nestled in the woods instead of right next to a neighbor's home. Another seller took advantage of the fact that most of the surrounding homes didn’t have big yards, only a few shared a half-acre grassy area. An owner whose home bordered a national forest sold his home for a higher price than other homes in the neighborhood on the market because his had a characteristic shared by fewer than 10% of others. He had the only available listing offering that feature. He pointed to that feature in marketing the home. With this attractive point of difference, the house sold for a higher price. Another home seller in the same neighborhood found a different unique feature. Although she did not have a very big yard, she was still able to use location to advantage. Her property backed up to a lake and had a mountain view. This unique feature helped her to sell the home quickly and for a better-than-average sales price.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
Decide upon, improve, if necessary and spotlight the unique
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