features of your home in marketing copy, online and print photographs and in showing the house. Do not spend much time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Mountain views or high vantage points, offering a spectacular view of the surrounding area • Open fields and pastoral views frequented by wildlife • Unobstructed views of sunrise and sunset • Patios, decks, dog runs, garden areas, and gazebos — highlight items neighboring houses don’t have, or differences in size or quality; that one vital feature could help you sell your home • Location can set a property apart, even in the same area, adding value to a home that is private and secluded. • A private location or lot partially concealed by trees • A unique, shady, or larger backyard; a fenced backyard is a big selling point (if your yard can be fenced but is not, consider making that improvement) • Finished basement, large attic or garage, outbuildings or anything else that makes your home stand out
LOOK FOR THE 20% DIFFERENCE AND MARKET THOSE FEATURES
Following the 80/20 rule can lessen time showing to people who aren’t interested. Instead, you will be showing your home to buyers 15
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