time the space is vacant. Get some good-quality photos of the outside of your property, as well as your property in general; if you can, get permission from your current tenant to take a few pictures of the inside. The objective of most writing is to educate or entertain. The goal of a real estate listing to get bodies through the door. To do this, your listing description should be concise and filled with powerful, picture-painting words that bring your home’s most salable qualities to life. WRITE AN ENTICING DESCRIPTI ESCRIPTION In the past, that meant including a bulleted list highlighting features like open floor plan, water view, or hardwood floors. Today, however, listings are morphing into mini narratives that create scenarios. For example, instead of “Colonial w/ 6 BR/6.5 BA & 2 story foyer w/ marble & limestone staircase, living rm, 2 story fam rm w/ FP,” you might want to write: “Imagine making your grand entrance down a marble and limestone staircase, entertaining guests in a two-story family room, having great conversations around a cozy fire.” The goal is to write a great advertisement that highlights the best features of your property in a captivating and attention-grabbing way. Tell renters why they’ll love living in your home. Describe its best features and benefits, and maybe include some of the home’s history. Here are some other ideas: • a nice view • special features (large yard, fenced-in yard, a patio or deck, fully furnished basement, a home office, a nice garage, a pool, recent renovations, etc.) • special amenities in the neighborhood (great shopping
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