options, restaurants, services, police, parks, riverfront walkways, community centers, nightlife, etc.) • is your home close to local quality schools and/or public transportation? • is the overall “feel” (ambiance, atmosphere) of your neighborhood something worth advertising? Is there a community feel? Does it feel safe? Could potential tenants picture themselves living there? In addition to capturing your property well, you also need to make sure to take Fair Housing Act (FHA) laws and your minimum qualification standards into account. If you’re looking to rent commercial space, the same holds true, although the focus of your copy should be to help them see why your property is the best for their business. Your words should help them picture their business there — thriving! In addition, if writing and marketing are not skills that come naturally to you, consider hiring professionals. It could make all the difference in helping you narrow down the candidates for your property.
VENUES THAT GIVE YOU THE BIGGEST BANG FOR YOUR BUCK
Now that you’ve selected your words and pictures, it’s time to decide where to put them. I like using the list from the National Association of REALTORS® (NAR) that includes popular methods to market a property, whether for sale or for rent. • Post yard signs (if your neighborhood allows this) • Let your relatives, friends, and neighbors know, and ask them to help you spread the word. • Hold an open house. To be fair, open houses are controversial. Yes, they can be the first time a real buyer
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