FINDING WHAT'S UNIQUE ABOUT YOUR HOME
I am going to share with you a story I have heard several times now at major real estate conferences (NAR and Inman). It involves a house that had been languishing on the market for more than seven months without a single offer. Unlike the home in my story above, this house was not ugly. It was a brand-new, custom-built home. But nobody seemed to care. The builder was baffled that his fancy new house would not sell. He ended up firing his first real estate agent and hiring a new one. Fortunately, the new agent knew the importance of finding that special, unique feature that would appeal to buyers. He toured the house to investigate further. What he found was incredibly obvious, and it changed everything. The house had a gorgeous five-acre yard. Other houses for sale in the area were all on one- to two-acre lots. Not only was the yard bigger, it offered more privacy than the other available lots. So, the new real estate agent marketed the five acres. He described the home’s details but focused much of the attention on the lot. In no time, his phone rang! A buyer was relocating. He had noticed the house was for sale, but the previous description hadn’t caught his attention. With the added detail that the house was built on a five-acre lot, suddenly this buyer was very interested; so interested, in fact, that he submitted an offer from 1,000 miles away. He had never even seen the property in person. He feared someone else would buy it before he could, and he would lose out on the perfect house. That sale happened in 45 days. The builder was amazed. His house had been on the market close to eight months without so much as a nibble. Suddenly it was sold.
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