The change in marketing to the USP -- the five acres -- did the trick. It was purchased sight unseen, all because of the 80/20 rule. By shifting the focus to the five acres, the second real estate agent captured the interest of buyers immediately. The house was no longer unsellable. On the contrary, for a short time, it became the hottest house on the market.
SELLING TO INTERESTED BUYERS
The moral of this story is to stop (or don’t ever start!) wasting time showing your home to uninterested people. Compare your home’s features with those of other houses in the neighborhood to see what makes yours stand out. Think about what you love about your home. Not the sentimental and family attachment, but rather the quantifiable, physical characteristics. What makes you happy or brings you comfort as you walk through the door at the end of a long, hard day? Is it the shade of a secluded garden? A cozy library or inviting conversation pit in front of a fireplace? Is the heart of your home a sunny deck, a big- screen media room or a quaint backyard gazebo? Perhaps it’s an elegant bathroom with a relaxing old-fashioned bathtub. Maybe you have a garage with built-in tool cabinets or a basement with your own recording studio. By shining a bright spotlight in your ad copy on what makes your home unique, you’ll attract interested buyers who are willing to pay full price and won’t waste your time with lowball offers. Following the 80/20 rule can lessen time showing to people who aren’t interested. Instead, you will be showing your home to buyers who are motivated to purchase. You won’t have to show as frequently. You also won’t have to sift through lowball offers from casual shoppers. Keeping this in mind, you must take the time to uncover your home’s most attractive and unique features and improve them to their highest potential. Compare your house
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