The National Association of Realtors® 2021 Profile of Home Buyers and Seller Generational Trends found that the share of home buyers who used the internet to search for a home increased to an all-time high of 97%. Your agent’s website’s main job is to capture leads, which come from traffic. How do you get traffic to a website? It’s simple: blogging. Your real estate agent should be writing blog posts regularly, to bring in an audience. Be aware, however, that buyers are your browsers first, and they will only find your website if it is set up to be found. Smart agents will feature your home on websites directed at buyers. The websites’ search functions should be able to easily filter results, by using criteria such as schools, neighborhoods, and local attractions. Buyers are not just looking at houses; they are looking for places that fit their needs and lifestyle. The dedicated website should provide a wealth of information to buyers, regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-age children, even though the house itself might meet their other criteria. A bachelor may not be interested in living in a neighborhood with children and pets, despite the existence of the two-story home with a garage he was seeking. By design, websites should direct buyers to homes that meet their lifestyle, avoid wasting people’s time, and eliminate uninterested shoppers. Your best option is to discuss aggressive online marketing with a real estate agent who is interested in earning your business and listing your home. You want to maximize your exposure, as well
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