Greg Blake and Tim Smith - WHY YOUR HOME WON'T SELL AND WHAT TO DO ABOUT IT

CHAPTER 11 Why Home Staging Really Matters

Dear Reader,

We wanted to give you the most convincing proof possible. Many people find it hard to believe the simple act of staging helps one home sell for more than another similar home. In our research, we looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses were staged.

The clearest example we could find was in these two listings.

This development has 200 equivalent townhomes. Every single townhome in the neighborhood is 3 stories, with 3 bedrooms and 3 bathrooms. Every single unit has the exact same floor plan.

We looked for two sales there and found these:

• Townhome A sold on August 26. • Townhome B (5 doors down) sold on July 26, for $40,000 less. We personally visited this neighborhood, and we are familiar with these properties. You could not find a better example of two identical properties that sold for different prices.